Mario is a fictional character in the Mario video game franchise, owned by Nintendo and created by video game designer Shigeru Miyamoto. Serving as the company's mascot and the eponymous protagonist of the series, Mario has appeared in over 200 video games since his creation. The Mario franchise is the best-selling video game franchise of all time. Over 210 million units of the overall Mario series of games have been sold. The franchise has branched into several mediums, including television shows, film, comics, and licensed merchandise.